Acclaro Marketing AI
Acclaro Website Agent
Give your website someone to talk to.
A branded AI agent that speaks with visitors by text, voice or live video, answers from your approved content, and turns real interest into leads in your CRM.
Talk to Hollis Start a conversation
Hollis is our own Website Agent. He’s on this page now.
Why does your website make buyers do all the work?
Visitors arrive with a question. Then they hunt through menus, skim pages and guess which form to fill in. Most give up and leave without ever asking it. The chat widgets meant to help usually answer like a search box with a script, and buyers can tell.
Buyers now expect to ask and get an answer. They do it with AI assistants every day. Your website should be able to hold the same conversation, in your voice, with your facts, and know when to hand the visitor to a person.
Meet Hollis, our own Website Agent
We built Hollis for acclaroinc.com before we offered a Website Agent to anyone else. He’s an experienced advisor with a dry sense of humor, and he knows our services, our approach and our free visibility check. Ask him anything. He’ll tell you he’s an AI, answer straight, and if it makes sense, get your request to our team.
What does an AI website agent do?
- Answers questions. From your approved content only: your services, your process, your FAQs. If it doesn’t know, it says so and offers to connect the visitor with your team.
- Captures leads. It collects the details conversationally, reads them back, and submits them to your CRM only after the visitor confirms, with the conversation attached so your team walks into the follow-up prepared.
- Takes messages. Existing clients, job seekers, press and partners can leave a message. It goes straight to the right inbox, with a reply-to that reaches the visitor.
- Books the next step. It can offer a meeting link, or point visitors to the right section of the page while it explains.
Can visitors use text, voice or video?
One conversation. Text, voice or face to face. Visitors start by typing, the way they’re used to. One click switches to a live conversation: they speak, and your agent answers out loud with an animated face, starting within seconds. They can switch back to text anytime without losing their place, and nothing they’ve already asked for gets repeated or sent twice.
- Text. Quick questions, quiet offices, phones on mute.
- Voice. Talk it through hands-free, like a call with someone who knows the business.
- Video. A face that listens and responds, built for the moments that deserve more than a text box.
What will your Website Agent look and sound like?
A character people remember. Your agent isn’t a stock avatar. We design it with you: an illustrated character like Hollis, or a photorealistic one, with a custom voice and a personality written to your brand. It appears in the corner of your pages as a quiet looping portrait, and the same character can show up in your ads, social posts and sales materials, so the face visitors talk to is one they’ve seen before.
It always says it’s an AI. A character works better than a fake employee: visitors know what they’re talking to, and they like talking to it anyway.
How does it stay accurate and on-brand?
It says what you’ve approved, and nothing else. An agent that talks to your buyers is speaking for your brand. So the rules come first, and we test against them before launch.
- Only your approved content. It answers from a knowledge base you sign off on. Anything outside it, it says so and offers to connect the visitor with your team.
- Your rules, enforced. No pricing unless you want it. No promises, guarantees or claims you haven’t approved, which matters in regulated industries like healthcare. No comments on competitors.
- Nothing sent without a yes. Leads and messages go out only after the visitor confirms the details.
- Sensitive data stays out. It won’t take card numbers, health information or passwords, and tells visitors not to share them.
- No recordings. Audio and video aren’t stored. Only what a visitor chooses to submit reaches your CRM.
- Protected and capped. Bot protection, rate limits and daily caps keep it from being abused or running up costs.
- People stay in charge. Your team decides what it knows and how it behaves, and any change to its knowledge is reviewed before it goes live.
How do we build your Website Agent?
- Build session. We map the questions your buyers ask, what the agent should do with each, where leads and messages go, and the rules it must never break.
- Character and voice. We design the character, voice and personality with you, and test the face live before anything is final.
- Teach and test. We load your approved content, connect your CRM and inboxes, and put the agent through a script of real buyer questions, including the awkward ones, until it passes every rule.
- Launch and tune. It goes live on one page first. We read real conversations, tune what needs it, then roll it out across the site.
Augment or offload. Keep your team in charge of the content and conversations while we run the technology, or hand us the whole thing: monitoring, tuning and new pages included.
Part of Agents as a Service
Website Agent is one of the agents we build through Acclaro Agents as a Service: sales and marketing agents designed around your business, with people providing the judgment. It works on its own or alongside our BDR Agent and Digital Visibility.
Get the Acclaro Website Agent sales sheet
A one-page overview of what a Website Agent does, how we build it and what we need from your team. Tell us where to send it.
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Acclaro Website Agent: frequently asked questions
How is a Website Agent different from a chatbot?
Most chatbots follow scripts or answer like a search box. A Website Agent holds a real conversation by text, voice or video, answers from your approved content in your brand’s voice, and takes action: it captures leads into your CRM, takes messages and offers a meeting, all with the visitor’s confirmation.
Will visitors know they’re talking to an AI?
Yes. It says so the first time it speaks, and the character is clearly a character, not a pretend employee.
What if it doesn’t know the answer?
It says so, then offers to take a message or connect the visitor with your team. It only treats your approved content as fact, so it doesn’t make things up to fill the gap.
Does it work with our CRM?
It submits leads through your HubSpot forms, so your existing notifications, workflows and reporting keep working, and it attaches the conversation to the contact record. If you use another CRM, we scope the connection in the build session.
Do you record conversations?
No. Audio and video aren’t stored. When a visitor submits a request, the details they give and the conversation transcript are saved to your CRM so your team can follow up.
Can it work in regulated industries?
Yes. Its rules are set before launch and tested against: no claims, promises or pricing you haven’t approved, no sensitive data collected, and every knowledge change reviewed by your team first.
What do you need from us?
Time for the build session, your approved content, access to your CRM forms, and your sign-off on the character, voice and rules. We handle the rest.
Talk to Hollis. Then talk to us.
The best way to judge a Website Agent is to have a conversation with one. Ask Hollis anything, then tell us about your website and we’ll show you what yours could do.
By submitting this form, you agree to our Privacy Policy.
By submitting this form, you agree to our Privacy Policy.