The problem
Your buyers don’t scroll to page four of Google anymore. They click the top result, or they ask ChatGPT, Gemini or Perplexity and get back a short list of names with reasons. If you’re not visible in traditional search and in those AI answers, you’re invisible at the exact moment someone is deciding who to trust. Ranking is no longer the same as being recommended.
The buyer journey collapsed into one click
A few years ago, a B2B buyer searched, opened ten tabs, read comparison posts and filled out a form weeks later. Now they ask an AI assistant “who’s best for our situation?” and get back a short list with reasons. They click one name, or none at all. The research, the comparison and the shortlist all happen inside the answer, before your website gets a visit.
51%
of B2B software buyers now start their research with an AI chatbot more often than with Google
69%
have picked a different vendor because of what a chatbot told them
68%
of U.S. Google searches ended without a click in early 2026
Sources: G2, “The Answer Economy”, published April 2026 (survey of 1,076 B2B software buyers, March 2026); SparkToro, zero-click study using Similarweb clickstream data, January–April 2026.
If you’re not in the answer, you’re not on the shortlist. And the one click you do get has to land on a page that backs up what the AI said.
How it works
Digital Visibility measures how you actually show up across three fronts: SEO (traditional search), AEO (answer engines) and GEO (generative AI). Then it does the work to improve it, and keeps measuring.
Audit
Hard numbers on where you stand in search and AI answers, measured against the competitors you lose to.
Fix
The technical problems that quietly block search engines and AI crawlers from reading your site.
Build
Content structured the way search engines and AI tools read and cite it.
Track
The same measurement every month, so you see what moved and why.
Augment or offload: give your team the visibility intelligence and automated fixes, or hand us the whole monthly audit-and-improve cycle. Most clients do a mix.
What you get
- A clear, hard-metric picture of where you stand, and where you don’t, across search and AI.
- Technical and content improvements made for you, not just a report of problems.
- Month-over-month tracking of your visibility against the competitors that matter to you.
- Presence in the AI answers your buyers are actually asking for.
The number that matters
Relative AI share of voice is the new branded search.
The cleanest measure of progress is how often you appear, and how favorably, when buyers ask AI for recommendations in your category. We measure it against a fixed set of named competitors over time. It’s a real signal of demand, and almost no one is tracking it yet. We pair it with branded search volume and traditional search health so you see the full picture.
Proof, not promises
SEO isn’t new to us. We’ve done it for decades. AEO and GEO are the new frontier, and we’re early, with a dedicated AI engineering bench building for it. Here’s what that looks like on a real engagement.
Sample engagement: a healthcare technology company
When they came to us, their site was close to invisible. It drew about 200 organic visits a month, only 5 of its 101 pages brought in any search traffic, and it had no way to tell which visits became leads. Here’s what we measure on every engagement, what we aim for, and where this one stands.
| Category | What we measure | What we aim for | Sample engagement: where they started → where they are now |
|---|---|---|---|
| Technical health | Crawl errors, sitemaps, broken pages | Every critical issue resolved | Sitemaps unreadable to Google → fixed |
| Page experience | Core Web Vitals, Google’s page experience test | Passing on real-user data | Failing → passing |
| Search visibility | Non-branded first-page rankings | Steady month-over-month growth | 0 → 5 keywords |
| AI readiness | Structured data and answer-ready content | Every key page machine-readable | 0% → 100% of pages with structured data |
| Measurement | Leads tracked back to their source | Every lead attributed | 0 tracked → 208 in the last 28 days |
| AI visibility | AI mentions, citations and referral visits | Rising share against named competitors | 0 → 78 visits a month from AI assistants |
Starting point from our May 2026 audit. Current figures measured October 2026.
The technical foundation moves first. Growth in AI answers takes longer, because AI tools have to re-read and re-weigh your content before they start recommending you. That’s the work we’re focused on now, and it’s tracked the same way every month.
What stays human
Positioning, which competitors and buyer questions we track, and working out why a number moved all stay human. Anything that changes on-page copy, or makes a product or clinical claim, gets human approval before it goes live. That governance is not optional in regulated industries, and it’s built into how the product runs.
Part of the platform
Acclaro Marketing AI is a set of solutions that work on their own or together, all built and tuned by an agency with 30+ years of combined experience doing the work.
- Agents as a Service
- Digital Visibility
- AI BDR
- Content
- Digital Advertising
Frequently asked questions
What's the difference between SEO, AEO and GEO?
SEO (search engine optimization) earns rankings in traditional search results like Google’s blue links. AEO (answer engine optimization) structures your content so answer features, such as Google’s AI Overviews and featured snippets, pull from your pages. GEO (generative engine optimization) works to get your brand named and cited when buyers ask AI assistants like ChatGPT, Gemini or Perplexity for recommendations. Buyers now use all three, so we measure and improve all three together.
How long until we see results?
Technical fixes show up first, often within weeks, because they remove problems that block search engines from reading your site. Rankings and AI visibility build after that, as new and improved content is crawled and trusted. We measure monthly, so you see what’s moving and what isn’t rather than waiting for a quarterly report.
What’s included in the free visibility audit?
We look at your site from the outside, the way search engines, AI tools and your buyers see it. We check search rankings, technical health, page speed and how often AI assistants recommend you versus your competitors. We don’t need logins or access to your systems. After a short call to understand your goals, we walk you through what we found.
Do you change our website copy without approval?
No. Technical fixes can be made directly, but anything that changes what your site says, or makes a product or clinical claim, goes to your team for approval before it goes live.
How do you measure AI visibility?
We run a fixed set of buyer questions through the major AI assistants every month and track how often you’re mentioned, how often your site is cited as a source, where you appear in the answer and how favorably you’re described. Every number is benchmarked against the same named competitors.
See where you stand.
Get a free visibility audit: how you show up in search and in AI answers, measured against the competitors you’re losing to. Tell us a little about your business and we’ll reach out within 24 hours.