Acclaro Marketing AI
Acclaro BDR Agent
Pipeline at scale, without scaling the team.
Acclaro BDR Agent is an AI BDR (AI SDR) that finds people showing buying signals, qualifies and researches them, and writes personalized email sequences your team approves in HubSpot, all built to put meetings on your salespeople’s calendars.
Why does human business development hit a ceiling?
Human business development has a ceiling — there are only so many hours, and most in-market opportunities never get worked. Meanwhile your best prospects are researching quietly: showing intent, visiting your site, comparing options — and you never see them. You can’t hire enough people to cover it, and the ones you have shouldn’t spend their day on repetitive prospecting.
How does Acclaro BDR Agent work?
It does the research-and-outreach work of a business development rep, in ten steps:
- Find people showing a signal: identified website visitors, companies showing buying intent, or a target list your team builds in HubSpot.
- Qualify with free rule checks that remove people who shouldn’t be contacted, before any paid data is used.
- Verify and enrich the person and company through your data provider: role, seniority, department and what the company does.
- Research the company’s website and recent news for specifics worth mentioning.
- Score each person against your definition of a good buyer, with a one-sentence reason. Low scores stop here.
- Write a personalized multi-touch sequence based on the company, the person’s role and the signal that surfaced them.
- Check every email against your rules and approved facts, with code and a second AI review.
- Approve: someone on your team reviews the sequence in HubSpot, edits if needed, and approves or skips it.
- Send from a real salesperson’s inbox through a HubSpot sequence.
- Book: follow-ups carry the salesperson’s meetings link, and the sequence stops automatically when a meeting is booked.
Which buying signals can it act on?
Each source runs as its own play, with its own angle, number of touches and sequence. You can run several at once.
- Website visitor follow-up. Identified visitors are researched and contacted, with the topic they read about shaping the email. The email never mentions the visit.
- Buying-intent outreach. Companies researching topics related to what you sell are matched to the right decision-makers and contacted.
- Target list warming. Your team builds a list in HubSpot, such as target accounts, event attendees or past conversations, and the agent researches each contact and writes a sequence to warm them up.
It pairs naturally with account-based marketing aimed at the same accounts.
How does it stay accurate and on-brand?
- A person approves every sequence by default. Auto-send can only be turned on when claim checking is on.
- It only says what’s true. Emails use only facts and statistics you’ve approved, and a second AI pass checks every claim and blocks anything unsupported.
- It respects the buyer. It never references a website visit, and it sends one-to-one from a real person’s inbox, never bulk marketing email.
- It stays out of your reps’ way. It skips customers, your own staff, blocked domains and contacts a salesperson is already working, and re-checks for new sales activity right before sending.
- It writes in your voice. Your buyer definition, voice, offers and approved facts live in one playbook, and the angle varies from contact to contact instead of repeating one template.
How is Acclaro BDR Agent different from other AI SDR tools?
- It qualifies before it spends. Free checks run before any paid data lookup, and lookups have a hard monthly limit.
- It lives in the CRM you already use. It runs inside your HubSpot, and every decision and skip reason is recorded on the contact record, so sales and marketing see exactly what it did and why.
- It’s built to book meetings, not send volume. Success is measured in meetings booked, reported by play.
- It’s built for your buyer. Targeting, scoring and writing follow your definition of a good customer, not a generic one.
- It doesn’t lock you in. CRM, signal source and data provider are swappable, and it works with HubSpot, RB2B, Apollo and ZoomInfo.
How can you use Acclaro BDR Agent?
Acclaro uses it for our own pipeline, and offers it two ways:
- Managed service. We set up and run the agent in your own HubSpot, data provider and sending domain, and tune the playbook with you.
- Self-serve. Connect HubSpot and your data provider, and the agent runs hosted by Acclaro.
Either way, each client runs in its own isolated environment with its own credentials and data, and a preview mode lets you test the writing on sample prospects before any paid data is used. Comparing options? Read AI BDR vs. hiring SDRs.
Part of the platform
Acclaro Marketing AI is a set of solutions that work on their own or together — all built and tuned by an agency with 30+ years of combined experience doing the work.
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Acclaro BDR Agent: frequently asked questions
What is Acclaro BDR Agent?
Acclaro BDR Agent is an AI BDR, also called an AI SDR. It finds people showing buying signals, checks they are worth contacting, researches them and writes personalized multi-touch email sequences that a person on your team approves before they are sent, all built to book meetings.
Does it replace our sales development reps?
No. It takes the research and first-touch outreach off your team so your reps spend their time on conversations. You can use it to augment your existing reps or to offload prospecting entirely.
Will prospects know an AI wrote the email?
Every email is personalized to the company and the person’s role, checked against facts you have approved, approved by your team and sent one-to-one from a real salesperson’s inbox. It never references a website visit.
What do we need to get started?
HubSpot, a data provider such as Apollo or ZoomInfo, and a clear picture of your ideal customer, voice, offers and approved facts. For website visitor follow-up, a visitor identification tool such as RB2B.
How is success measured?
By meetings booked on your salespeople’s calendars, reported by play, with every decision recorded on the HubSpot contact.
See what it could do for you.
We’ll show you what it would find, automate, or take off your team’s plate — and where a human should still stay in the loop.