The story behind the creative, and the number behind the story.

Every vendor at BioIT builds the same booth. PTP wanted to be remembered. We designed an inline booth around a 6×20-foot LED wall and made three films to fill it, one for each day of the show: Formula 1 as the metaphor for PTP’s performance, their goat mascot brought to life as an AI host who talked with attendees, and a final day of zen moments that made the booth the calmest place on the floor.

JSCM Group became Badger Fortress, and the rebrand was the easy part. The harder ambition was changing how businesses buy cybersecurity — closer to how people buy consumer insurance than how enterprises buy software. That needed a mascot with enough personality to carry the argument, and a badger who talks about pricing like it’s obvious.

Everyone in the region already knows Cape Fear Valley Health. The problem was never awareness — it was that people pictured an emergency room and stopped there. Four spots put the system back into ordinary life: a firehouse, a salon, a mail route. Here when you need us, and there for everything before that.

A leading hospital, built for the community it sits in. Two spots set exactly there — a small-town theater, a diner — to remind people that the care they’d travel for is already down the road.

A nonprofit campaign with a simple ask: put the screens down, get outside, and spend the time with someone. No product, no urgency, nothing to sell. Just a reason to go.

A sales team coming off a strong year, being asked for a much bigger one. The kickoff theme was Accelerate, and the teaser had to make that feel like an invitation rather than a target. It opened the room before anyone said a word.